UI / UX Designertitel


All Make Believe (www.allmakebelieve.com) is a boutique digital design and development studio based in New York City. We specialize in creating exceptional mobile and web experiences with an emphasis on usability, functionality and beautiful design.

We’re a small team of passionate designers, developers and product people with boundless ambition and a genuine love for our work. Whether we’re partnering with a startup to help turn a seedling of an idea into a thriving digital business, or collaborating with an established brand to serve as an extension of their in-house team for a specific engagement, we approach each project with a steadfast commitment to quality and precision. Current and former clients include companies like: Vimeo, Skillshare, Forks Over Knives, Fly Labs and Firstmark Capital.

As UI / UX designer, you’ll work alongside our founder to help design and manage our expanding portfolio of digital projects.


  • A minimum of 3+ years of experience in a design role, designing across both web and mobile (Android and iOS).
  • Experience wireframing and designing in Sketch with an ability to communicate ideas visually
  • An ability to problem-solve, anticipate challenges, and propose better ways of building products
  • A self starter with excellent organizational skills and the ability to ruthlessly prioritize the highest impact work.
  • A track record of solving complex problems on tight time frames
  • Experience translating designs to product requirements and working with the development team to successfully implement the designs (familiarity with project management software like JIRA or Pivota Tracker a plus).
  • Experience working in agile product development
  • Strong user experience intuitions, including an ability to discern great UX and empathize with users
  • Excellent communication skills and comfortable taking the lead with clients, stakeholders, and remote teams
  • A history of taking initiative, self-management, and solving problems without explicit direction
  • A true team-player attitude and a willingness to roll up your sleeves to achieve the best results
  • Prior experience working in a small startup environment or on product development teams for tech companies


  • Lead product initiatives, project planning, and occasionally client management
  • Partner with engineering and design teams to deliver excellent products on tight timelines
  • Work with QA and development teams to ensure designs implemented according to your vision, and rigorously tested
  • Dive into product metrics, conduct analysis on user behaviors and trends, and translate findings into actionable product enhancements.  
  • Draft product requirements and specs, and transfer these into JIRA or similar tools
  • Join regular standups and team meetings to ensure company objectives are being met
  • Work in sync with customer success teams to prioritize UX issues and adjust designs accordingly
  • Participate in product strategy and tactical planning conversations

Nice to haves:

  • Hands-on experience designing your own products or side projects
  • Prior experience working with subscription-based services
  • Prior experience working with remote teams
  • Prior experience working with Mixpanel, Amplitude or Kissmetrics
  • Prior experience working with JIRA or Pivotal Tracker


  • Flexible location and working hours. The position can be remote, and (within reason) can fit around your schedule
  • Enjoyable, rewarding work. You will be working on multiple projects across a variety of platforms (everything from SAAS websites, to iOS, Android, Android TV, TVOS apps)
  • Working with a group of talented, kind, and motivated team members across all disciplines
  • The ability to directly influence the success of projects and lead the direction of products
  • Occasional business trips (e.g., client meetings between Los Angeles and New York)

All Make Believe LLC